Good content is what sets your business apart from the crowd and delivers the right message to your target market. It is important to say the right thing in the right way at the right time to drive lucrative results. Therefore, it is important for every business to understand investing in quality content.

To quote an example:

Coca-Cola – “Share-a-Coke” campaign

This tagline won millions of hearts.

All they did was printing different taglines for different occasions which their consumers could relate to themselves.

This was a smart strategy for selling the product while making people feel special at the same time. Similarly, many brands and companies have understood the value of content marketing.

Now, let’s understand the importance of content and why it is beneficial for your company.

Because it helps to:

  1. Create Awareness- Content helps consumers to understand, how using your product can solve their problem like Teasers via print or digital media.
  2. Establish your brand- Once you have made awareness, using different types of content marketing strategies(blogs, social media, videos) will take your brand ahead of your competition.
  3. Create Influence- After establishing a name for your brand in the market, now using smart content strategies (Reviews, Customer feedbacks, Videos, Social Media) will influence your customers to buy your product as compared to your competitors.

Content – The Foundation Pillar of any Marketing Strategy

  • SEO

SEO would mean nothing if it is not backed up with good quality and unique content to engage users.

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Also, Google favors websites which keeps updating its content using appropriate SEO strategies like keywords, link building, emails and many more.

Source: https://www.siegemedia.com/strategy/content-marketing-examples

  • SOCIAL MEDIA

Many social media platforms like Facebook, Instagram, LinkedIn, Twitter is used by millions of potential customers/ consumers.

But, what makes these platforms rise in popularity?

Content.

Exactly. Image submissions, infographics, videos. Anything you do is related to content in one way or the other.

If your content is not “Bang on”, then even high-quality images or creativity will fail to deliver your message.

Source: https://sproutsocial.com/insights/social-media-marketing-examples/

  • VIDEOS

Although, this is a part of digital media marketing. But, videos have become a different entity altogether.

They say 1 million words= 1 video.

But, what makes any video so interesting?

Content.

Just putting some animation without any strategy will not leave any impact, if you don’t have appropriate content to make it impactful.

Source: https://www.youtube.com/watch?v=Mf019d0GzPE

CUSTOMER RELATIONS

You might have a fantastic website along with spot-on SEO strategies but, if you don’t reach out to your customers, then all these efforts might get wasted.

A good company is one which includes all the requirements which will influence many customers to buy their product or service instead of their competitors.

But, what makes it possible to reach their customers?

I am guessing, now you would surely have an answer.

Content.

Exactly.

You can use content strategies like FAQs, Tutorials, Testimonials, Reviews and many more to answer all the queries of our customer coupled with showing your gratitude that your customers mean a lot.

Source: https://contentmarketinginstitute.com/2018/06/reviews-content-pitfalls/

To wrap it up,

Content marketing is the beginning of any marketing plan or strategies.

Use it wisely and garner a lot of attention.